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Návrh komunikační kampaně na polyfunkční komplex RiOS
Fridrichová, Dita
Fridrichová, D. Proposal of a communication campaign for the mixed-use complex Rios. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis focuses on the proposal of a communication campaign for senior apartments, which will be located in the mixed-use complex Rios. The com-plex is set to be built in the center of Brno in 2025. Based on the analysis of the in-ternal environment, PESTE analysis, and SWOT analysis, suitable promotional to-ols will be evaluated. A questionnaire survey will be used to define the segment that the communication is targeting. The output will be a proposal for communica-tion and advertising messages, cost calculation of implementation, and a campaign timeline.

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